Willa Pay
industry
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Empowering Creators with Simplicity, Strategy, and Scalable Design
services
Brand Consulting
Visual Identity Expansion
Web Design
Webflow Development
Digital Marketing Consulting
challenge
Willa Inc, a fast-growing fintech brand helping content creators manage their finances, partnered with RNR Studio to elevate their brand identity and digital presence. With a vibrant visual toolkit already in place, our challenge was to extend and refine their brand system to better reflect their core mission: making the lives of digital creators easier.
The objective was twofold:
-Strategically expand Willa’s brand for broader application across products and platforms.
-Design and develop high-impact marketing websites to support feature launches, sweepstakes, and influencer campaigns.
approach
We focused on evolving the existing brand with clarity, personality, and purpose—creating a scalable design system that could keep pace with Willa’s rapid growth.
Visual System Expansion
Our work began by refining Willa’s typography and iconography, simplifying and reapplying their bold, cheerful visual style across new use cases. The updated system retained their original energy while introducing more consistency across marketing and educational content.
Marketing Website Ecosystem
From landing pages for one-time campaigns to evergreen marketing sites, we created a library of modular Webflow templates to support Willa’s marketing team. Each experience was tailored to meet conversion goals while maintaining visual cohesion and brand voice.
Our partnership with Willa helped scale their brand presence and drive measurable results across multiple touchpoints.
Content Creator Blog System
We built a flexible, CMS-powered blog structure in Webflow that enabled Willa to rapidly produce educational content for creators. This empowered their team to grow their digital library efficiently—turning their site into a true knowledge hub for users.
Marketing for Product & Perks
From Willa’s creator-centric debit card to headline-grabbing sweepstakes like Tesla giveaways and private flights to Coachella, we brought the energy of each campaign to life through vibrant landing pages built for speed, trust, and impact.
Quantifiable Growth
Willa’s campaigns saw major traction—including features in CNBC, Business Insider, PAPER Magazine, and People Magazine. Their influencer-focused launches drew over 1,000 signups in a single day, with sites averaging a 97/100 Lighthouse performance score.
Always responsive, fast, and constantly looking for ways to enhance ideas and build even better solutions. We couldn’t have executed on the level we do without them.
Kalle Bergman
\
Head of Brand
