Coyote Negro

Fierce Leather Goods

Team

Gabriel Rimmerman - Art Direction, Design

Carolina Romero - Design

services

Art Direction

Branding

Packaging

Social Media

credits

Photography - Stock images

Coyote Negro is a new leather goods brand launched by Irrational Labs. The leather goods are designed for modern Latinos who want leather goods that fit the style of a brave new world while staying true to the new duality of their culture.

We helped define the brand’s service philosophy—Find your Duality—and designed an identity to attract modern Mexicans stuck between two worlds.

The identity is an exploration of the duality between gender, personality & the nature of looking fierce while showing a softer side.

Turn your vision into our passion, get in touch at hello@rnr.cool