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Coyote Negro

industry

Commercial
Animation showing transformation of the 'Coyote Negro' logo from black and white to red on black background with a walking coyote silhouette.Animated loading graphic with rotating black starburst shapes and spaced letters spelling 'ROPA PARA MEXICANES'.Collage of fashion images featuring models in leather jackets with promotional texts like SALE, GIVEAWAY, 30% off leather jackets, and phrases in English and Spanish emphasizing leather goods.Three posters: left, a tattooed woman in leather jacket and shorts with text 'Sin miedo al cambio'; center, red background with 'Más Coyotx que Humanx'; right, woman at a phone booth with leather goods ad text in Spanish.Black Coyote Negro branded box with red seal, opened showing white contents inside and 'Muchas Gracias' text inside lid.Fashion label design with a man in black holding a jacket on a street with pink blossoms, paired with black and white 'Coyote Negro' tags.Animated GIF showing a stylized person walking on a glowing strip of red, orange, yellow, and purple light in a dark environment.Black card on black fabric with text 'COYOTE NEGRO' and 'THANK YOU POR TODO, AMIG✗', with 'EMPATICO ✗ DECIDIDO' and a white coyote logo on the right.

Services

Art Direction

Branding Strategy & Visuals

Social Media Design

Highlights

1.

Asset usable by client, complete with Social Media Kit and Packaging Kit

2.

Set the brand up for launch

3.

Designed a sustainable brand system

Credits

direction &design

Gabriel Rimmerman

Design

Carolina Romero