The Great Northern Festival
industry
Events
Vibrant branding for a Minnesota winter festival
services
Event Branding
Billboard Design
Printed Materials Design
Map Design
Marketing Collateral Development
challenge
The Great Northern Festival, an annual 10-day winter celebration across Minneapolis and Saint Paul, sought to enhance its 2024/2025 event branding to reflect its mission of inspiring conversations, fostering community, and celebrating the unique climate and culture of the region. Under the direction of Marketing Manager Brianna Low, the festival required a cohesive suite of marketing materials, including event branding, billboards, printed materials, and maps, to effectively engage attendees and promote the festival's diverse programming. They engaged RNR Studio to develop a comprehensive visual identity and collateral that would encapsulate the festival's spirit and facilitate a memorable attendee experience.
approach
RNR Studio implemented a holistic strategy to create a unified and engaging visual identity for The Great Northern Festival's 2024/2025 events.
Event Branding
We developed a distinctive and cohesive brand identity that encapsulates the festival's celebration of winter, art, and community. This included designing logos, color schemes, and typography that resonate with the festival's themes and appeal to a broad audience.
Billboard Design
To maximize visibility and attract attendees, we designed eye-catching billboards strategically placed across key locations in Minneapolis and Saint Paul. These designs highlighted marquee events and conveyed the festival's vibrant atmosphere.
Printed Materials and Maps
Understanding the importance of on-site navigation and information dissemination, we created comprehensive printed materials, including event programs, flyers, and detailed maps. These materials were designed for clarity and ease of use, enhancing the attendee experience by facilitating seamless navigation through the festival's diverse venues and events.
Marketing Collateral Development
Beyond physical materials, we developed a suite of digital assets for use across social media and online platforms, ensuring a consistent and engaging presence that extended the festival's reach and engagement.
The collaboration with RNR Studio led to significant enhancements for The Great Northern Festival:
Elevated Brand Recognition
The cohesive and vibrant branding materials increased the festival's visibility and recognition, attracting a larger and more diverse audience.
Enhanced Attendee Experience
The thoughtfully designed printed materials and maps facilitated easy navigation and enriched the overall festival experience, leading to positive feedback from attendees.
Successful Marketing Campaigns
The strategic billboard placements and digital marketing assets contributed to heightened awareness and anticipation for the festival, resulting in increased attendance and engagement.
“ Completely elevated our presence at The Great Northern Festival. They took our vision and turned it into a powerful visual identity that stood out everywhere—on bus ads, festival signage, and larger-than-life displays."
Brianna Lowe
\
Sales & Marketing Manager
