School of Style
industry
Film & FashionRevolutionizing Fashion Education Through Digital Innovation
challenge
School of Style, co-founded by renowned celebrity stylist Law Roach and led by COO Chloe Afari , aimed to redefine fashion education by providing accessible, expert-led courses to aspiring stylists worldwide. They required a comprehensive digital platform that not only reflected their innovative approach but also supported a robust marketing ecosystem to drive enrollment and engagement. The challenge was to design and develop a website that offered seamless user experience, integrated advanced marketing tools, and could handle high traffic volumes during course launches.
approach
To address School of Style's objectives, RNR Studio implemented a multi-faceted strategy focusing on design, functionality, and marketing integration.
Web Design and UX Optimization
We crafted a visually compelling and intuitive website that embodies School of Style's brand ethos. The design emphasized ease of navigation, ensuring prospective students could effortlessly access course information and enrollment details.
Webflow Development
Leveraging Webflow's capabilities, we developed a responsive and scalable website. This platform allowed for dynamic content updates and ensured optimal performance across devices.
Comprehensive Marketing Ecosystem
Recognizing the importance of a robust marketing framework, we established a full-scale system encompassing pre-launch sign-ups, targeted campaigns, and tracking pixels. This infrastructure enabled precise audience targeting, real-time analytics, and effective lead nurturing.
Launch Strategy and Execution
Collaborating closely with School of Style's team, we orchestrated a strategic launch plan. Our efforts culminated in a release that surpassed expected enrollment figures by 250%, significantly exceeding initial projections.
Ongoing Maintenance and Support
Post-launch, we have maintained a long-term partnership with School of Style, providing continuous website maintenance, updates, and support to ensure sustained performance and relevance.
Our collaborative efforts with School of Style led to transformative outcomes:
Enhanced Digital Presence
The new website effectively showcases School of Style's innovative approach to fashion education, attracting a global audience and positioning them as a leader in the industry.
Robust Marketing Performance
The integrated marketing system facilitated targeted outreach and engagement, contributing to a launch that achieved 250% over the expected enrollment numbers.
Sustained Growth and Engagement
The ongoing maintenance and iterative improvements have ensured the platform remains current, secure, and aligned with evolving user needs, fostering continuous growth and student engagement.
our work
