Caren Campbell MD
industry
HealthcareElevating Skincare E-Commerce with Shopify
services
App Integrations
Content Marketing
Custom Shopify Stores
Shopify Maintenance
Theme Customization
challenge
Dr. Caren Campbell, a dermatologist-led skincare brand, had outgrown its Squarespace site, which limited functionality, SEO optimization, and scalability. They partnered with RNR Studio to migrate to Shopify, with the goal of improving site performance, enhancing UX, and driving growth through a robust e-commerce foundation.
approach
New Brand-Aligned Design
We designed a sleek, modern Shopify storefront that aligns with Dr. Campbell’s premium medical aesthetic brand. The site architecture was built around intuitive navigation and ease of discovery—helping patients and consumers browse skincare products and information effortlessly.
Full Migration & System Setup
We migrated all inventory, content, and customer data from the previous platform to Shopify—ensuring a smooth transition with no data loss. This included custom configurations for product types, bundling, and fulfillment workflows.
Client Training & Operational Enablement
We provided in-depth, hands-on training to Dr. Campbell and her team, empowering them to manage inventory, orders, and content updates autonomously. Documentation and custom tutorials were delivered to support long-term ease of use.
E-Commerce & SEO Strategy
From launch, we implemented foundational SEO best practices—metadata, product descriptions, redirects, alt tags, and structured schema—giving the site a strong organic footing. E-commerce strategy and platform settings were optimized for immediate transaction success.
The launch of Dr. Caren Campbell’s new Shopify site marked a turning point in her brand’s digital evolution:
Immediate SEO & Sales Impact
The site began ranking for key product and service-related queries almost immediately, thanks to strategic SEO structuring. The result: a significant uptick in both organic traffic and conversions within days of launch.
Streamlined Operations
With a fully optimized backend, Dr. Campbell’s team can now manage orders, inventory, and customer communication efficiently—saving hours of admin time weekly and improving customer satisfaction.
Elevated Brand Experience
The design now matches the elevated experience patients and customers expect from Dr. Campbell’s in-person services, reinforcing brand trust and authority across both the skincare shop and her broader dermatological practice.
our work
