Elevating Willa

Empowering Creators to Thrive Without Financial Worries

Art Direction

The Willa team sought our expertise to not only redesign their content hub but also elevate their brand. They had been handling their identity in-house and needed a fresh approach.

Inspired by their current, lively assets, we went through our creative process and devised a simple concept: a novel way to frame payments.

Our strategy involved:
* Streamlining visual elements
* Introducing new applications for their existing fonts
* Crafting organic shapes for frames and icons

Following the first project's success, we designed a series of marketing sites aligned with their growth campaigns to attract new users and increase brand awareness.

Approach

To make Willa's brand more engaging and relatable, we centered our approach on understanding their values and unique selling points. We crafted a cohesive brand strategy that connected with their target audience while enhancing their online presence.

the blog

Storytelling in the Age of Marketing

Using Webflow's versatility, we created a scalable layout system that enabled efficient development and iteration of landing pages tailored to diverse audiences.

marketing sites

A Free Tesla, Private Airline, and a Debit Card?

Our team designed captivating marketing materials that showcased Willa's enticing offerings, generating excitement and driving user engagement.

Services

Art Direction

Web Design & Development

Misc. Visual Design

Highlights

^1.Evolved the visual direction of the brand

^2.Helped succesfully launch multiple marketing campaigns. Of which several have gone viral.

^3.Designed a complex, yet easy to manage to blog system

Credits

Art Direction

Gabriel Rimmerman

Design

Carolina Romero

Jessica Herrera

Development

R&R Team

Details

Live website

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Year

2021 - Present

"We couldn’t have executed on the level we do without them."

For a fast-moving organization like Willa, where we go from idea to execution in ultra speed, we need partners that can not only keep up, but also be proactive and push us even farther. Always responsive and fast, and constantly looking for ways to enhance ideas and build even better solutions. We couldn’t have executed on the level we do without them.

Kalle Bergman

Head of Brand at Willa

Our Work