Elevating Willa
Empowering Creators to Thrive Without Financial Worries
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Art Direction
The Willa team sought our expertise to not only redesign their content hub but also elevate their brand. They had been handling their identity in-house and needed a fresh approach.
Inspired by their current, lively assets, we went through our creative process and devised a simple concept: a novel way to frame payments.
Our strategy involved:
* Streamlining visual elements
* Introducing new applications for their existing fonts
* Crafting organic shapes for frames and icons
Following the first project's success, we designed a series of marketing sites aligned with their growth campaigns to attract new users and increase brand awareness.
Approach
To make Willa's brand more engaging and relatable, we centered our approach on understanding their values and unique selling points. We crafted a cohesive brand strategy that connected with their target audience while enhancing their online presence.

the blog
Storytelling in the Age of Marketing
Using Webflow's versatility, we created a scalable layout system that enabled efficient development and iteration of landing pages tailored to diverse audiences.



marketing sites
A Free Tesla, Private Airline, and a Debit Card?
Our team designed captivating marketing materials that showcased Willa's enticing offerings, generating excitement and driving user engagement.
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Services
Art Direction
Web Design & Development
Misc. Visual Design
Highlights
1. Evolved the visual direction of the brand
2. Helped succesfully launch multiple marketing campaigns. Of which several have gone viral.
3. Designed a complex, yet easy to manage to blog system
Credits
Art Direction
Gabriel Rimmerman
Design
Carolina Romero
Jessica Herrera
Development
R&R Team
Details
Live website
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Year
2021 - Present
"We couldn’t have executed on the level we do without them."
For a fast-moving organization like Willa, where we go from idea to execution in ultra speed, we need partners that can not only keep up, but also be proactive and push us even farther. Always responsive and fast, and constantly looking for ways to enhance ideas and build even better solutions. We couldn’t have executed on the level we do without them.
Kalle Bergman
Head of Brand at Willa
Our Work
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