Willa Pay
Empowering Creators to Thrive Without Financial Worries
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Consulting Corporate Healthcare
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VentureWell is the brainchild of Dr. Vimal Ramjee, on of Americas' leading heart specialists. They bring best-in-class medical knowledge and technology expertise to healthcare-oriented companies, helping them reach next-level growth.
The logo is a representation of the letter "V" as well as a metaphor for VentureWells services: connecting healthcare with technology. The wordmark was customised using different typefaces weights that highlight the forward-facing nature of the company.
The website was designed as a calling card for corporate customers by remixing established design patterns with a medical theme. The risograph effect used throughout are a callback to x-ray scans, as well as a way to convey the introspective nature of the brand.
Approach
To make Willa's brand more engaging and relatable, we centered our approach on understanding their values and unique selling points. We crafted a cohesive brand strategy that connected with their target audience while enhancing their online presence.
the blog
Storytelling in the Age of Marketing
Using Webflow's versatility, we created a scalable layout system that enabled efficient development and iteration of landing pages tailored to diverse audiences.
marketing sites
A Free Tesla, Private Airline, and a Debit Card?
Our team designed captivating marketing materials that showcased Willa's enticing offerings, generating excitement and driving user engagement.
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Services
Art Direction
Web Design & Development
Misc. Visual Design
Highlights
1.
Evolved the visual direction of the brand
2.
Helped succesfully launch multiple marketing campaigns. Of which several have gone viral.
3.
Designed a complex, yet easy to manage to blog system
Credits
Art Direction
Gabriel Rimmerman
Design
Carolina Romero
Jessica Herrera
Development
RNR Team