Brand Effectiveness is a new australian marketing agency that will service SME's through effectiveness-based marketing solutions. They wanted a brand that represented what their services in a clean, minimalist fashion.

After a series of interviews with the founder, we determined that the brand being as data-centric as it was, needed a personable touch. With this is mind, we set out to create a brand that truly embodied the essence of data meeting the human connection, while keep it simple.