Resonance Theme
industry
CommercialBuilding one Shopify theme for 40 fashion brands
services
Theme Customization
Custom Shopify Stores
Custom Development Solutions
Advanced Front-End Engineering
challenge
Resonance, a technology-driven fashion platform reshaping how clothing is designed, produced, and sold, approached RNR Studio with a unique challenge: to create a single Shopify theme from scratch that could be used across over 40 individual brand stores at launch. The goal was to maintain a cohesive framework tied to Resonance’s vision: sustainable and on-demand fashion while allowing each brand under their umbrella to express its own visual identity and voice. The solution needed to be flexible, scalable, and beautiful without sacrificing performance or ease of management.
approach
RNR Studio developed a powerful and fully modular Shopify theme designed to support 40+ brand stores with individualized designs but consistent structure.
Custom Theme Architecture
Built entirely from scratch, our Shopify theme allows for extensive design customization: colors, fonts, layouts, and brand content. Without touching the core structure. This created a dynamic system that supports brand differentiation without fragmenting the development workflow.
Unified UX/UI Framework
We established a scalable UX/UI system that ensures customers across all Resonance brands enjoy a consistently intuitive shopping experience. This includes fluid mobile performance, seamless product navigation, and easy checkout processes.
Enhanced CMS for Easy Management
We built smart content blocks, flexible product display options, and reusable components tailored to suit luxury, contemporary, and minimalist brands alike—used in stores like Ventanas and One Napkin.
Our goal was not just to deliver a beautiful design, but to empower their team to manage dozens of brand launches confidently
Massive Time & Cost Savings
By designing a single theme that could be reused with personalized configurations, Resonance dramatically reduced the cost and timeline of launching each new brand site.
Optimized User Experience
The refined UX/UI design improved site usability while preserving The Only Agency’s premium aesthetic, ensuring an engaging and intuitive experience for both talent and clients.
Streamlined E-Commerce Operations
The unified backend and reusable CMS components allow Resonance’s team to manage updates across dozens of stores with ease—enabling rapid deployment of new brands and seasonal updates.
our work
