Territorio Snow
industry
SportsA Seasonal Brand System for Mexico’s Mountain-Loving Community.
challenge
Territorio Snow, a ski and snowboarding club, set out to bring the thrill of mountain experiences to a broader Mexican audience. With the 2020 season on the horizon, they needed a fresh visual direction—something that would appeal to newcomers, convey quality, and capture the inclusive magic of snow-based adventures.
approach
Developed a design language inspired by universal mountain symbols—using bold bands and directional lines to evoke skis, slopes, and movement through snow.
Built a visual system that’s playful yet premium—meant to represent snow as something for everyone: from bonfires and frozen lakes to skiing and snowboarding.
The 2020 seasonal branding helped position Territorio Snow as both adventurous and accessible—encouraging more people across Mexico to explore the snow and fall in love with mountain life.
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