The Challenge
Territorio snow is starting an important stage in his life: making Mexicans fall in love with snow. To achieve this, it was necessary to create a design line for the 2020 season. It is necessary to attract a larger audience and give the appearance that Territorio Snow is a quality company.
The Solution
Without changing the logo, we landed a design line based on symbols commonly found on the mountain. This 2020 season is the season of new experiences and falling in love with the snow. Snow is very noble, it is for all ages and all activities: skiing, snowboarding, northern lights, bonfires, walks on the frozen lake.
That's why we use bands as a design element, they are an allusion to skis and the magic of going down a slope full of snow.
