Territorio Snow

industry

Skier in white jacket and helmet skiing down a steep snowy slope under clear blue sky with text 'ADICTOS A LA NIEVE'.

A Seasonal Brand System for Mexico’s Mountain-Loving Community.

challenge

Territorio Snow, a ski and snowboarding club, set out to bring the thrill of mountain experiences to a broader Mexican audience. With the 2020 season on the horizon, they needed a fresh visual direction—something that would appeal to newcomers, convey quality, and capture the inclusive magic of snow-based adventures.

approach

Developed a design language inspired by universal mountain symbols—using bold bands and directional lines to evoke skis, slopes, and movement through snow.

Built a visual system that’s playful yet premium—meant to represent snow as something for everyone: from bonfires and frozen lakes to skiing and snowboarding.

Snowboarder performing a trick on a snowy ramp with snowy mountains in the background, with text about snowboarding season and community in Spanish.

Person wearing black long-sleeve shirt with snowy mountain snowboarder graphic and text listing Banff, Whistler, Sun Peaks, Revelstoke, and Kicking Horse.

Skier in white jacket and helmet skiing down a snowy slope between Instagram story screenshots featuring a green t-shirt and a snowy mountain with text 'LA MAGIA DE LA NIEVE'.

Six skiers wearing colorful gear sitting on a ski lift against a snowy mountain background with text 'La magia de la nieve' and 'territoriosnow.com'.

White and gray T-shirts hanging on black wire hangers on a white clothing rack, with the front white T-shirt printed with 'AVENTURA' crossed by a blue line with small white text.

Two rounded rectangular cushions with graphic designs; the top cushion has a black and white skull and stickers, the bottom cushion is white with a mountain image and colorful stickers including a smiley face.

The 2020 seasonal branding helped position Territorio Snow as both adventurous and accessible—encouraging more people across Mexico to explore the snow and fall in love with mountain life.

Snowboarder wearing blue jacket and red goggles carving through fresh snow with a spray of snow behind.

Front and back views of a white luggage tag with black strap; front features a blue snowboarder graphic, back has Spanish text fields for name, address, and phone.

Territorio Snow

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