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Expilab

industry

Science
Smiling woman with curly hair has cream applied to her nose by a hand against a blue and green background with text about complex challenges and simple solutions.

A Comprehensive 360-Degree Brand Transformation

services

Brand Identity Development

Data Visualization

Report and Presentation Design

Web Design

UX Design

Multiple variations of the text 'EXPILAB' with the letter X designed as a pixelated pattern in different colors and backgrounds.
Hands holding a smartphone showing a top-down camera view of a green yoga mat, purple exercise accessories, and a laptop on the floor.Smiling woman with dark hair outdoors near a lake, surrounded by trees, with text overlay about behavioural research.Two people, one in an orange shirt holding a glass and another in a white t-shirt holding a smartphone, with green overlay text about precise results in behavioural research human studies.Two people working at a desk with a laptop and notebook, overlaid with green blocks of text stating 'EXPILAB.COM' and 'Unlocking the Power of HCD & Behavioural Science'.Hand holding a smartphone and a black coffee mug with text reading 'What is decision stimulation?' on an orange background.Two people leaning over a table covered with papers and sketches in a well-lit office with shelves and plants.
Hands holding a smartphone showing a top-down camera view of a green yoga mat, purple exercise accessories, and a laptop on the floor.Smiling woman with dark hair outdoors near a lake, surrounded by trees, with text overlay about behavioural research.Two people, one in an orange shirt holding a glass and another in a white t-shirt holding a smartphone, with green overlay text about precise results in behavioural research human studies.Two people working at a desk with a laptop and notebook, overlaid with green blocks of text stating 'EXPILAB.COM' and 'Unlocking the Power of HCD & Behavioural Science'.Hand holding a smartphone and a black coffee mug with text reading 'What is decision stimulation?' on an orange background.Two people leaning over a table covered with papers and sketches in a well-lit office with shelves and plants.
Person holding a tote bag with purple design and 'EXPILAB' text next to a person working on a laptop editing an image.
Two screenshots of Expilab website pages showing behavioral science solutions, client partnerships, expertise, timeline highlights, and photos of professionals.

challenge

A boutique behavioral design and consumer research agency that needed more than a refresh.

They needed a complete visual evolution that could match their brilliant minds with equally brilliant presentation. Led by founder Andrew Ivchenko, this team of behavioral science experts was ready to show the world that data doesn't have to be dull, and research can be riveting.

approach

We approached this like behavioral scientists ourselves: with curiosity, precision, and a healthy obsession with what works.

Brand Identity That Speaks Human

We ditched the typical tech-bro aesthetic for something that actually reflects what Expilab does: understanding people. The new visual identity is sophisticated without being sterile, smart without being show-offy.

Data That Dances

Complex behavioral research findings? We made them sing. Our data visualization approach transforms dense insights into visual stories that clients actually want to engage with. Because if your data doesn't communicate, what's the point?

Web Experience That Gets It

The new website isn't just pretty—it's psychology in action. Every interaction is designed with user behavior in mind, creating an experience that feels intuitive because it is.

Expilab now shows up in the world exactly as they should: confident, brilliant, and impossible to ignore.

Content Freedom

Integrated a CMS that lets the Expilab team update content without calling for backup. Because independence is beautiful.

Communication Upgrade

Reports and presentations that used to put people to sleep now keep them engaged. Data visualization that actually visualizes.

Digital Presence That Performs

A website that works as hard as they do, showcasing their expertise while making it easy for potential clients to understand exactly why they need Expilab.

"Their team captured our vision perfectly and went beyond our expectations, creating a cohesive identity across our website, internal documents, and even email signatures. The solutions they delivered are modern, efficient, and perfectly tuned for the new web. Communication was seamless every step of the way, leaving no doubts or questions unanswered. We’re thrilled with the outcome and highly recommend RNR to anyone looking for a truly unified brand experience."

Andrew Ivchenko

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Founder & Head Researcher

our work

All the things