Los Imperdibles
industry
Commercial
challenge
Los Imperdibles—a collective of local businesses in Mazatlán—came to RNR Studio to create a brand that captures the heart and soul of their coastal city. Their mission: help visitors experience the town like a local, through food, culture, and community. We were tasked with creating a brand system that felt warm, rooted, and ready for print, digital, and the streets of Mazatlán.
approach
Designed a colorful, flexible identity inspired by local textures, signage, and community spirit—built to feel both inviting and proudly regional.
Delivered a toolkit of print-ready materials and digital templates to support wayfinding, social content, and collective promotions.
Measurable results
Vibrant Brand Identity
Los Imperdibles now has a vibrant brand that brings their mission to life.
Authentic Experiences
The identity guides visitors through authentic experiences while uplifting local businesses.
Scalable Design System
The system is built to grow with the collective as it expands its cultural footprint.
our work
