Los Imperdibles—a collective of local businesses in Mazatlán—came to RNR Studio to create a brand that captures the heart and soul of their coastal city. Their mission: help visitors experience the town like a local, through food, culture, and community. We were tasked with creating a brand system that felt warm, rooted, and ready for print, digital, and the streets of Mazatlán.

 Designed a colorful, flexible identity inspired by local textures, signage, and community spirit—built to feel both inviting and proudly regional.
 Delivered a toolkit of print-ready materials and digital templates to support wayfinding, social content, and collective promotions.