Design for Impact

The website was designed as a visual canvas—minimalist in layout, but powerful in expression. Every visual choice, from typography to transition effects, was crafted to enhance the emotional tone of Jesse's work without overpowering it.

Video Layering System

We implemented a custom front-end solution capable of layering and autoplaying multiple video elements simultaneously—creating a living, breathing homepage experience. This required advanced scripting and performance tuning to ensure smooth playback without lag or stutter.

Performance Engineering

Despite the heavy use of media assets, the site loads rapidly thanks to a combination of lazy loading techniques, media compression, and asynchronous asset delivery. We paid close attention to frame rate, load times, and cross-browser rendering to achieve a flawless performance across devices.

Webflow Integration

While much of the core experience required custom code, we integrated the build into Webflow to allow Jesse’s team to update written content and maintain editorial control without touching code—ensuring flexibility without sacrificing creative complexity.