Fanatics - The Ten
industry
SportsExperiential landing page showcasing "The Ten" hottest cards in the card trading world
services
3D Animation
Art Direction
Ongoing Maintenance
Webflow Development
Advanced Animations
challenge
As a subsidiary of global sports merch powerhouse Fanatics, Fanatics Live is reshaping the intersection of live streaming, commerce, and collectibles. For their premier showcase, The Ten—a curated digital gallery of the world’s rarest and most culturally significant trading cards—they needed a bold, elevated digital experience to match the caliber of the items on display.
Fanatics approached RNR Studio to conceptualize, design, and develop the full site for The Ten—a platform that would both honor the prestige of the cards and elevate the Fanatics brand into new creative territory.
approach
We saw The Ten as more than a showcase—it was a stage. Every design and technical decision was made to deliver a cinematic, high-impact user experience that celebrated the stories behind these iconic cards.
Next-Level Brand Expression
We took the existing Fanatics brand and elevated it to suit a new audience: high-end collectors, cultural curators, and die-hard sports fans. Bold typography, dynamic layout systems, and subtle motion effects were introduced to give the site a refined but energetic visual rhythm.
Immersive UI & Visual Hierarchy
The site was designed to feel like a gallery—clean, immersive, and focused on storytelling. Each card features its own visual environment and rich metadata, allowing users to explore rarity, context, and legacy in a premium-feeling interface.
Custom Development in Webflow
We built the site from the ground up in Webflow, utilizing custom interactions and load strategies to balance performance with presentation. The backend was optimized for Fanatics’ internal teams to easily update featured cards and editorial content over time.
The launch of The Ten positioned Fanatics Live as a serious cultural force in the collectibles space:
Elevated Brand Perceptio
The site represents a bold evolution of the Fanatics brand—modern, premium, and built for storytelling—capturing the attention of collectors and partners alike.
Premium Product Showcase
Each card is treated with reverence—presented in a way that reflects not just its monetary value, but its cultural significance and historical legacy.
Technical Performance with Visual Power
Despite heavy imagery and interaction, the site loads fast and performs smoothly across devices—delivering a frictionless user experience to match the stakes.
our work
