Metl Mezcaleria
industry
Commercial
Branding a Mezcalería Devoted to Craft, Culture, and Experience
challenge
Metl is a mezcalería in Mexico focused exclusively on mezcal—offering rare varieties, curated tastings, and cultural experiences rooted in tradition. They approached RNR Studio to create a brand identity that would reflect the depth, mystery, and ritual of mezcal, while appealing to both connoisseurs and curious newcomers.
approach
- Created a visual identity inspired by ancestral symbols, agave geometry, and smoky minimalism—designed to evoke both reverence and modernity.
- Developed a full suite of brand assets for menus, packaging, and signage—bridging heritage with contemporary nightlife aesthetics.
Metl launched with a striking, soulful identity that honors mezcal’s origins while setting a bold tone for new experiences. The brand now stands as a refined yet inviting presence in Mexico’s growing artisanal spirits scene.
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