Los Imperdibles
industry
Commercial
Los Imperdibles, or “the unmissables” is a business collective that wants to show you around the slice of bliss that is Mazatlán, Sinaloa. Made for those who want to know the city like the locals do.
challenge
Los Imperdibles—a collective of local businesses in Mazatlán—came to RNR Studio to create a brand that captures the heart and soul of their coastal city. Their mission: help visitors experience the town like a local, through food, culture, and community. We were tasked with creating a brand system that felt warm, rooted, and ready for print, digital, and the streets of Mazatlán.
approach
- Designed a colorful, flexible identity inspired by local textures, signage, and community spirit—built to feel both inviting and proudly regional.
- Delivered a toolkit of print-ready materials and digital templates to support wayfinding, social content, and collective promotions.
Los Imperdibles now has a vibrant brand that brings their mission to life—guiding visitors through authentic experiences while uplifting local businesses. The system is ready to grow with the collective as it expands its cultural footprint.
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