Coyote Negro
industry
Commercial
Branding a Modern Leather Goods Label with Heritage at Its Core
challenge
Coyote Negro, a leather goods company blending traditional craftsmanship with contemporary design, partnered with RNR Studio to develop a bold and refined brand identity. The goal was to create a visual system that honored the material heritage of leather while positioning the brand for a modern, style-conscious audience.
approach
- Crafted a sleek, textured visual identity that evokes strength, craftsmanship, and timelessness—drawing inspiration from natural elements and artisanal detailing.
- Designed a scalable logo system and packaging elements to support both retail and digital brand expressions.
The new identity gave Coyote Negro a confident foundation to grow—rooted in tradition, but visually ready for the global fashion and lifestyle space. The brand now communicates quality and intention at every touchpoint.
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