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Coyote Negro is a new leather goods brand launched by Irrational Labs. The leather goods are designed for modern Latinos who want leather goods that fit the style of a brave new world while staying true to the new duality of their culture.
We helped define the brand’s service philosophy—Find your Duality—and designed an identity to attract modern Mexicans stuck between two worlds.
The identity is an exploration of the duality between gender, personality & the nature of looking fierce while showing a softer side.
