Building School of Style: How we helped Law Roach democratize fashion education
When stylist Law Roach (known for Zendaya's red carpet looks) and COO Chloe Afari launched School of Style, they faced a clear challenge: how do you build an online fashion education platform that feels as legitimate as traditional fashion schools?
What we built
We created an integrated platform that handles everything from course enrollment to student portfolios. The system manages payment processing, course delivery, student progress tracking, and community features. Think Masterclass meets fashion school, with actual accreditation.
The unexpected challenge
The biggest hurdle wasn't technical. It was positioning. How do you convince aspiring stylists that online education can be as valuable as in-person training? We focused the entire user experience on credibility: showcasing instructor credentials upfront, featuring student success stories prominently, and making the curriculum transparent before purchase.
Results that matter
- Enrollment exceeded projections by 250% in the first quarter
- Students from 40 states enrolled (versus the expected coastal concentration)
- 85% course completion rate (industry average is 15% for online courses)
- Platform handles 10,000+ concurrent users without performance issues
What actually moved the needle
The marketing strategy was straightforward: we led with Law Roach's industry credibility and backed it up with accessible pricing. We built trust through free introductory content and student testimonials. No revolution necessary, just solid execution on a platform that removes geographic barriers to fashion education.
The site works. The students are learning. The business is growing. Sometimes that's enough.
