Prepared for
A brand system for
Grizzly Peak Cyclists
An identity built to unite your community—on the road, on the screen, and on the jersey.
GPC has the riders, the routes, and the reputation. What's missing is a visual identity that matches.
Grizzly Peak Cyclists has built something rare—a community that spans Berkeley, Oakland, and beyond, held together by shared miles and mutual respect. But your current identity doesn't reflect that. It's functional, not memorable. It works on a spreadsheet but not on a jersey.
The gap between who GPC is and how GPC looks is costing you. New riders don't immediately recognize the brand. Merch doesn't move because the mark doesn't inspire pride. And your digital presence—website, social, event pages—lacks the cohesion that turns a club into a movement. Every month without a system, the gap widens.
What success looks like
A logo that honors GPC's history while inviting its future—recognizable at 60mph and at 60px.
A brand system that works across every touchpoint—jerseys, stickers, social, banners—without losing coherence.
Visual identity that makes riders proud to wear, share, and represent the club.
A flexible system your team can maintain and extend—without needing us for every update.
Before we design, we ask why.
Every choice is intentional. We distill your project into four questions, then move through four phases. No guesswork. No decoration for its own sake. Just a system built with purpose.
We learn your brand's DNA—history, audience, competitive landscape, aspirations. We ask "why" until every challenge and opportunity is defined.
We explore directions that are bold and aligned with your vision. Mood boards, concept sketches, typographic studies. Ideas that add tangible value—not just visual noise.
We crystallize the identity—logo, typography, color, voice. A cohesive system with clear rules that communicates your unique position in every context.
We refine through feedback. Quick wins, continuous improvements. Your input shapes the final system so it's built to last—not just to launch.
Everything included. Nothing hidden.
The full system, from strategy to final assets. Here's exactly what you'll receive.
Strategy & Direction
- Art direction & creative strategy
- Tone of voice definition
- Audience evaluation & positioning
- Mood boards (3 directions)
- Concept development (3 concepts)
Core Identity
- Primary logo
- Secondary & alternate logo versions
- Sub-marks as appropriate
- Color palette (primary & secondary)
- Typography system
- Brand guideline document
Applications
- Club jersey design
- GPC Century sub-logo
- Website banner
- Social media assets
- Laptop sticker
- T-shirt pocket logo
Definition of Done
- All logo files delivered (SVG, PNG, EPS, PDF)
- Brand guideline document reviewed & approved
- All application templates production-ready
- Asset handoff with organized file structure
- 30-minute walkthrough of brand system usage
Timeline — 10 Weeks
Choose the system that fits.
Every option includes our full strategic process. The difference is depth of system and breadth of application.
Full brand + digital presence. Identity, applications, and a Webflow site.
10–16 week timeline
- Everything in Brand System
- Webflow website (up to 10 pages)
- Content strategy & copywriting
- SEO foundation & analytics
- 12 months of priority support
The full identity package. From strategy through applied brand system.
8–10 week timeline
- Strategy & art direction
- Core identity (logo suite, color, type)
- Brand guideline document
- All applications & templates
- 6 months of brand support
Core identity only. Logo, color, type—the essentials to get started.
6–8 week timeline
- Strategy & art direction
- Core identity (logo suite, color, type)
- Brand guideline document
- Applications & templates
- Ongoing support
A brand system is the highest-leverage investment a growing organization can make.
GPC's next chapter—new riders, sponsors, events, merchandise—will be shaped by how people experience your brand in the first five seconds. This investment doesn't just create a logo. It creates the system that makes every future touchpoint coherent, recognizable, and worth wearing.
Due upon contract signing to reserve your spot in our schedule.
Due at concept approval, before application design begins.
Due upon final delivery of all assets and brand documentation.
Work that speaks for itself.
A few projects that show how we think, what we deliver, and the outcomes we drive.
Resonance — AI-Powered E-Commerce System
We built a single, fully modular Webflow template with robust CMS capabilities for Resonance's on-demand fashion platform. One system that scales across their entire CreateOne ecosystem—dozens of storefronts managed from a single template.
"Partnering with Volume One transformed our web presence. Their team captured our vision and delivered a modern, scalable solution that exceeded expectations."Mike Bank — Head of Brands Group, Resonance
The Only Agency — Hollywood's Premiere Talent Platform
Full platform migration to Webflow for a talent agency with offices in LA, NYC, London, and Nashville. We migrated all content, redesigned the UX, and optimized media assets—reducing page load times by 65% and dramatically improving site performance.
"Their expertise was instrumental in our digital transformation. They delivered a sleek, high-performing website that truly reflects our brand's prestige."Jonathan Fierro — Digital Media Coordinator, The Only Agency
Expilab — Behavioral Science Brand System
Logo, branding, website, presentation templates, report designs, and data visualizations—delivered as one integrated system. A consistent, professional identity across every touchpoint for a global behavioral science consultancy.
"Their comprehensive approach transformed our brand identity. Their expertise in design and development provided us with a cohesive and professional presence across all platforms."Andrew Ivchenko — Founder & Head Researcher, Expilab
Companies that trust our work
First impressions matter.
Let's make yours.
We take on a handful of projects each quarter to ensure every client gets our full attention. Here's what happens next.
Ready to start?
Accept this proposal to begin the process. We'll follow up within 24 hours.
Ownership
You own everything we create. All materials belong to you upon final payment. We retain the right to showcase the project in our portfolio, website, and social channels.
Payments
Payment dates are tied to project milestones, not calendar dates. If the project timeline shifts due to feedback rounds, payment milestones remain fixed. Schedule can be adjusted to fit your organization's needs—just let us know.
Revisions & Scope
Each sprint includes one round of revisions. Additional rounds are available at our hourly rate. Scope changes after kickoff may impact timeline and investment. We'll always discuss before proceeding.