A brand system for Grizzly Peak Cyclists
An identity built to unite your community—on the road, on the screen, and on the jersey.
GPC has the riders, the routes, and the reputation. What's missing is a visual identity that matches.
Grizzly Peak Cyclists has built something rare—a community that spans Berkeley, Oakland, and beyond, held together by shared miles and mutual respect. But your current identity doesn't reflect that. It's functional, not memorable. It works on a spreadsheet but not on a jersey.
The gap between who GPC is and how GPC looks is costing you. New riders don't immediately recognize the brand. Merch doesn't move because the mark doesn't inspire pride. And your digital presence—website, social, event pages—lacks the cohesion that turns a club into a movement. Every month without a system, the gap widens.
What success looks like
A logo that honors GPC's history while inviting its future—recognizable at 60mph and at 60px.
A brand system that works across every touchpoint—jerseys, stickers, social, banners—without losing coherence.
Visual identity that makes riders proud to wear, share, and represent the club.
A flexible system your team can maintain and extend—without needing us for every update.
Before we design, we ask why.
Every choice is intentional. We distill your project into four questions, then move through four phases. No guesswork. No decoration for its own sake. Just a system built with purpose.
We learn your brand's DNA—history, audience, competitive landscape, aspirations. We ask "why" until every challenge and opportunity is defined.
We explore directions that are bold and aligned with your vision. Mood boards, concept sketches, typographic studies. Ideas that add tangible value—not just visual noise.
We crystallize the identity—logo, typography, color, voice. A cohesive system with clear rules that communicates your unique position in every context.
We refine through feedback. Quick wins, continuous improvements. Your input shapes the final system so it's built to last—not just to launch.
The team behind the work.
Clay & Code — the thinking that shapes a mark, the engineering that makes it perform.
Volume One is a two-person studio built on a simple belief: the best brand systems come from small teams who care deeply — not large ones who move quickly.
We're Gabe and Carolina, a designer and creative lead partnership based in Mazatlán, Mexico, working with clients across the U.S. and beyond. Our work sits at the intersection of brand strategy and technical craft — what we call Clay & Code. The thinking that shapes a mark. The engineering that makes it perform.
We've built identity systems for fashion platforms, behavioral science consultancies, talent agencies, and SaaS companies. Every engagement gets our full attention — because we don't take on more than we can hold with intention.
When you work with Volume One, you work with us. Not a rotating cast. Not a project manager relaying your feedback. The people who design the system are the same people in every call, every review, every decision.
Everything included.
Nothing hidden.
The full system, from strategy to final assets. Here's exactly what you'll receive.
Strategy & Direction
- Art direction & creative strategy
- Tone of voice definition
- Audience evaluation & positioning
- Mood boards (3 directions)
- Concept development (3 concepts)
Core Identity
- Primary logo
- Secondary & alternate logo versions
- Sub-marks as appropriate
- Color palette (primary & secondary)
- Typography system
- Brand guideline document
Applications
- Club jersey design
- GPC Century sub-logo
- Website banner
- Social media assets
- Laptop sticker
- T-shirt pocket logo
Definition of Done
- All logo files delivered (SVG, PNG, EPS, PDF)
- Brand guideline document reviewed & approved
- All application templates production-ready
- Asset handoff with organized file structure
- 30-minute walkthrough of brand system usage
Timeline
Choose the system that fits.
Every option includes our full strategic process. The difference is depth of system and breadth of application.
Brand + digital home. For clubs ready to own their presence online.
10–16 week timeline
- Everything in Brand System
- Webflow website (up to 10 pages)
- Content strategy & copywriting
- SEO foundation & analytics setup
- 12 months of priority support
For organizations that want the full picture — identity and digital presence built as one integrated system.
The complete identity. For clubs ready to be recognized everywhere.
8–10 week timeline
- Everything in Foundation
- Club jersey design
- GPC Century sub-logo
- Website banner, social media assets, laptop sticker, t-shirt pocket logo
- All application templates production-ready
- 6 months of brand support
This is the tier built for GPC. You get the full system applied across every touchpoint your riders and community will see.
The essential identity. For clubs ready to look the part.
6–8 week timeline
- Strategy & art direction
- Core identity: logo suite, color palette, typography
- Brand guideline document (usage rules & specs)
- Applied designs (jerseys, social, stickers)
- Ongoing brand support
The mark and the rules — a professional foundation you can build on.
Why this matters now.
Due upon contract signing to reserve your spot in our schedule.
Due at concept approval, before application design begins.
Due upon final delivery of all assets and brand documentation.
Work that speaks for itself.
A few projects that show how we think, what we deliver, and the outcomes we drive.
The Only Agency
RNR Studio migrated The Only Agency’s website to Webflow, cutting load times by 65% for a faster, smoother experience. We optimized UX/UI, enhanced CMS flexibility, and refined performance—empowering their team with full control while maintaining their signature aesthetic.
"The RNR teams' expertise was instrumental in our digital makeover. They delivered a sleek, high-performing website that reflects The Only Agencys' prestige"Jonathan Fierro
Bindery
Building a Studio Site that Reflects Bravery and Belief
RxDiet
Revolutionizing Personalized Nutrition Through Digital Innovation
our friends list
was mysteriously leaked
commercial
Fashion & Film
agencies
Fintech
Science
healthcare
First impressions matter.
Let's make yours.
We take on a handful of projects each quarter to ensure every client gets our full attention. Here's what happens next.
Ready to start?
Accept this proposal to begin the process. We'll follow up within 24 hours.
Ownership
You own everything we create. All materials belong to you upon final payment. We retain the right to showcase the project in our portfolio.
Payments
Payment dates are tied to project milestones, not calendar dates. Schedule can be adjusted to fit your organization's needs.
Revisions & Scope
Each sprint includes one round of revisions. Additional rounds are available at our hourly rate. Scope changes after kickoff may impact timeline and investment.